Commercial opportunities in urban sanitation and waste management depend on there being demand for the products and services provided and willingness among the people to adopt new practices and change their behaviour. Demand creation and behaviour change for improved sanitation and hygiene are central elements of low-income countries health strategies. People must also be willing to pay for the products and services. Profitability is essential if the provision of improved sanitation technologies and waste management services is to be sustained.
In this study session, you will learn about ways of developing and strengthening commercial opportunities in the sector. In particular we focus on sanitation marketing as an approach that encourages and supports improvements in sanitation provision.